Most personal sites are built once and abandoned. The ones that matter are treated like a product: shipped, measured, and iterated.
The asset is the archive
A landing page converts once. An archive of writing, projects, and tools compounds — every post is a door someone can walk through years later, from a search result you’ll never see.
Make it easy to update
If publishing is hard, you won’t do it. The whole point of a Markdown-driven site is that adding a post is one file:
---
title: My New Post
date: 2026-06-01
published: true
---
Write here.Lower the friction and the archive grows on its own. That’s the compounding.